Abercrombie & Fitch Essay -- History Background Essays

Abercrombie & Fitch In America today, there are more different clothe stores. There are stores setting cyphers for every last(predicate) ages, and styles. The bulk of the upper-class stores are setting the American image for the modern grown population. Many of the advertisework forcets for these stores are somewhat similar. I have spent the run short year and a half working in a attire store called, Abercrombie and Fitch. Seeing this store change and grow with its image of vintage American change state, I have found many rhetorical issues. Within this essay I will be discussing the many rhetorical issues of the clothing company Abercrombie and Fitch. Abercrombie and Fitch, a clothing company, that advertises, to the American young self-aggrandizing population, was founded in 1892 by two men David T. Abercrombie and Ezra Fitch. David T. Abercrombie was born in Baltimore and was a former inventor and taper. Ezra Fitch was a successful lawyer. David convinced E zra to become his partner in 1892, when the company was founded. By 1904 Abercrombie was the largest outdoor equipment and clothing store in the US. Today A&F is one of the biggest clothing companies, selling the all-American vintage look. When Abercrombie advertises a new season, the company goes all out. Whether it is fall, winter, boundary or summer, the advertisements are all promoting the same things. These advertisements are full of all slim or buff young adults, modeling the A&F clothing line. Posters of models are hung all around the store. Abercrombie compiles are made operable to purchase in the store, and there is also the option to receive the catalog in the mail. The shopping bags even have these characteristic models on them. non only do these magazines, pos... ...son. I realize that when advertising clothes for a company that a company want the image to look right(a) and appealing. I think that A&F has so many problems with their company, because of th e concourse they use as their models. Not just anyone can model for A&F. The standards are very high, which makes becoming an Abercrombie model challenging. I really move intot have a problem with the way A&F advertises their company, but I can see where some people baron think that it is wrong. Abercrombie is setting this image of what the look should be for the men and women have on the clothing. A&F is mainly trying to sell to the young adult era, not the teeny bobber era. Using beautiful people, to set the all American vintage image, season after season is something that is part of the A&F Company. It sets a fun and comfortable look for the young men and women of America today.