The Knot

The drag grounds Study i. Opportunity analysis of People, Opportunity, stage setting and Deals. a. People i. David Liu, Chief Executive military officer 1. Nine eld of digital intersection and management experience 2. Managed staff of 40 at video production guild 3. Founded CD-ROM development firm ii. steal Fassino, VP of grocery store 4. Eight years of advertizing experience 5. Founded digital course of publicizing company 6. Produced TV commercials iii. Carley Roney, VP of Creative developing 7. President of RunTime, Inc. 8. Six years as creative director and editor 9. M. A. in Cultural Studies v. Michael Wolfson, VP of New Business victimization 10. Founded production company 11. Co-founded digital media division with Fassino v. Russ Casenhiser, director of Operations 12. Co-founded espousal assay, Inc 13. genuine industrys largest searchable database of bridal gowns 14. Co-owned La Galleria womens app arl bloodline 15. M. B. A. vi. Becky Casenhiser, Director o f Merchandising 16. Co-founded Bridal Search 17. Maintained relationships with bridal gown manufacturers 18. Co-owned La Galleria managed buying, sales, client service 19.M. B. A. vii. Erik Herz, Director of Advertising Sales 20. Six years of sales experience in issue industry 21. Helped launch Marie Claire in the American Market viii. Partnerships 22. Online a. Excite i. Features partner/ modus vivendi channel b. AOL ii. have wedding pick iii. Exclusive honeymoon mental imagery iv. Featured wedding content partner c. hayseed v. Developing Yahoo I do weddings 23. selling partnerships d. Bloomingdales vi. Online and in-store marketing e. 1-800 Flowers vii. Marketing and promotion partner f. Atlantic Records viii. Marketing and promotion partner . Great Bridal Expo ix. Featured online wedding resource h. Museum of the City of New York x. *The Future of Weddings* i. Harley Davidson cafe xi. Special promotions, live events j. WEDCOM 97 xii. restorative speaker/online partner b. O pportunity ix. What is The Knot selling? 24. Online content dealing with sundry(a) issues in the early parts wedding k. Second marriages, elopement, same-sex marriages, premarital pregnancy 25. go out convenience l. Wedding-planning m. Fashion n. Beauty advice o. Grooms p. conk q. boons r. Home 26. Gift shop 27. Gift registry x. Customer 28.People looking to institute (re)married. 29. People looking for wedding gifts 30. Wedding-related function xi. Is this service/product a make purchase? 31. Yes. People dont skimp on weddings 32. Recession-proof 2. 4 gazillion weddings a year/ 34 billion in annual sales and work 33. xii. Can The Knot grow? 34. Yes. Its online sanitary established base will bequeath it continue growing at a unfluctuatinger rate than any of its competitors xiii. How fast? 35. xiv. How will The Knot reach to a greater extent customer segments? 36. Not by magazines soaring cost of infrastructure and development 37. refer to set to proficient changes a nd trends in the industry 38. post into wedding related markets (pregnancy, planning resources for plenty without funds for huge weddings, etc) 39. Offer evolving and cause information 40. Create new strategic alliances 41. Strengthen user loyalty 42. xv. What are The Knots economics? 43. P20 xvi. What stands in the way of success? 44. Competitors 45. Wedding planners 46. c. place setting (factors that inevitably changed, but cant be controlled by The Knot) xvii. Regulatory purlieu xviii. Interest rates xix.Demographic trends xx. Inflation d. Deals ii. How much(prenominal) money should they raise? For what purpose? e. currency f. Purpose xxi. Increase investment to only develop the brand xxii. Maintaining relationships with advertisers xxiii. Build technological infrastructure xxiv. Launch sites in opposite countries xxv. Develop gift registry subscriber line (p7) xxvi. Develop engineering science xxvii. Protect tag/trade names iii. From whom should they raise money? On what terms? g. Whom xxviii. Venture capitalists 47. tumefy known team 48. Wedding market has a high growth electromotive force 49. xxix. Strategic partners . Terms xxx. Provide confine strategic decisions xxxi. Unlimited cash die hard iv. What should David Liu and Carla Roney do? Why? i. What to do xxxii. Continue to provide a wide project of products that keep the customers interest xxxiii. Broaden customer base launch sites in early(a) countries j. Why xxxiv. Maintain/develop technology xxxv. Keep current relationships with advertisers, customers, and retailers xxxvi. Maintain do above competition xxxvii. Respond efficaciously to competitive pressures xxxviii. Attract advertising from unhomogeneous industries