Rain of Gold Occupied America Comparison

A Dreamer’s Struggles In Victor Villasenor novel, Rain of Gold is an accurate view in how he portrays what his family experienced in migrating into the Southwest of the United States, in attempt to live a safe prosperous life. Lupe, Victoriano, and Juan are three characters from the novel that best illustrates the struggles that many immigrants face in crossing over in search for work and safety. In Occupied America, by Rodolfo Acuna supports the experiences of the characters in the novel, making it clear that the events that took place in Rain of Gold are in fact what people experience in the real life.For instance, Lupe struggled with the threat of being rapped as well as any other young lady in the novel; she also struggled with education by either not having the support of the community to establish a school district, and or putting obstacles that keep her from attending school when school was available. In the case of Victoriano, he experienced discrimination from his own race, and beatings from authority.Lastly, Juan, struggled, like Victoriano, discrimination, and like the other characters in the novel struggled to cross borders and under goes difficult struggles as a young boy, and then the biggest issue we still struggle with today, assimilation. Growing up was difficult for Lupe. She endured a lot of hardship growing up, where instead of living a peaceful childhood she had to constantly hide and be aware of those around because at any given moment a creature from hell could just come and grab her and snatch her innocence from her, on page 74 of novel Lupe states that, â€Å"No girl was safe anymore.La Liebre and his men were raping any girl that happened to walk by the plaza unescorted†, examining this quote it is evident that no female girl or woman was safe in their own home, in order to run errands or do daily chores away from home they needed to be accompanied to keep them from harm. In Occupied America makes it easy to understand th at these incidents truly did occur to women, â€Å"Californio families lived in no Utopia. They were patriarchal; sexual violence, rape and incest burden fell on the poor and native women, who did not have â€Å"protectors†. (pg 127) In other words women had no worth, and no one to defend their worth. Being a woman myself I cannot imagine what they went through and to think that many of them after the years perhaps thought that this is in fact was their purpose, to be nothing. Lupe was no exception she encountered many incidents where she was nearly raped, as a matter of fact a lot of the girl of her town were raped so bad that they died from the impact. â€Å"And not only had the bandits killed Don Tiburcio, they’d taken their gold, raped Paloma and other two Indian girls, killing all of them. (pg 198) Another obstacle Lupe experienced that majority of girl’s experienced were no support for an education. It was a privilege for any child to go to school, none less a girl. The novel puts emphasis through the story how Lupe struggled to get an education. For example, when Don Manuel declares, â€Å"He’s under no written obligation to supply a school for the village. † He was arguing with the mothers of the students whom attended school when they discontinued paying Senora Munoz, though she continued to teach which was leading her to secretly starve.But the village united and helped maintain education by paying the teacher what they could as long as they could and took turn having her over for dinner and feeding her in the meantime she was there. Another occasion was when Lupe was older and by then she had migrated to the United States, she had returned to school and although she was making great progress and maintain good discipline and determination she went through a hurdle that scared her from ever returning she explained to her mother stating, â€Å"Mr.Horn my new teacher, was real nice to me, too, helping me after schoo l; but then one day he, he, he grabbed me from behind while I was writing on the blackboard. †(pg267) This frightened Lupe especially when he called her a dirty Mexican prick-tease that she was too old to be in school. In her time women Mexican women were taught to be respected and not allow a man to ever mistreat them, their customs were solid in marrying a virgin, so this act from a professor raged anyone with values like Lupe. Occupied America† also supports lack of education affirming, â€Å"Spanish authorities were not inclined to educate them. † Meaning women, â€Å"Few religious schools dedicates to educating young women existed. † (pg 27) It is clear that there was very little if any support to educate women, Euro American viewed women to be inferior and keeping them ignorant was in their best interest, though I am proud to say that today because of good men and intellectual ingenious women the female gender has an overall equal fair chance at an ed ucation.But like everything else it was not an easy rode to et there. Victoriano, which in the novel is Lupe’s older brother by a few years, battled his own demons. For example, when he saw that his family was struggling to survive he ran to find any scrap of gold that was left behind were the miners threw old scraps of materials, during his search he founds a few rocks that could potentially had been gold, when he ran into trouble doing absolutely nothing wrong, â€Å"Nothing he could say would stop these vicious men. They were sneering at him like huge, hungry cats ready to pounce on a mouse. (pg85) At this point La Liebre found him digging the grounds and questioned him and accused him of stealing though that was open for anyone to dig, but they were just itching for violence. They tried to hang him stating that they were going to make an example of him for stealing, but his mother would die before watching her only make son die. In the process she managed to save her tee ns live from being hanged and shot the main leader of La Liebre, forcing the other men who were still alive to leave the village leaving the people to celebrate for uniting against terror.Victoriano having experienced injustice beatings and almost death provides lucid narrative of authority abuse. Where an official or someone with some form of power takes matters into their own hands. â€Å"Los Mineros† video delegates the experiences of miners in the United States that were brought from two main territories Chihuahua and Sinaloa, based on their past experience as miners, little did they know that they would be getting paid scrap money and live in horrible conditions.When they reached their ending point they began to organize protest and fight for healthcare and welfare. During their battle many participants were jailed and beaten sometimes to death, for protesting stating that they were disturbing the peace. In reality government officials would make up any story to imprison these men, which were only fighting for what was owned to them. The video was not made up by actors it was a documentary of the men who experienced the unfair treatment of the â€Å"white man. Evidence is all around us it’s just a matter of us realizing and making a change. Juan was an interesting character. He came of a line of heroes and embraced his ancestry; he was a boy who grew up to be proud of his past. When I first began to read into Juan’s story I had the impression he was a grown man based on is actions and attitude, little did I know he was just a thirteen year old boy who know more about life than the average 20 year old today.Juan went through a lot of discrimination throughout the novel, at one point when he is talking to two of his nephews he informs the two that, â€Å"Hell he treated the dogs better than me. He only had eyes for my brother Domingo, who was blue-eyed like himself. †(pg228) and goes on and tells the boys that prejudice exist in Mexico too, meaning that it’s not just in the United States that narrow-mindedness is present but in their native country as well.In the article, â€Å"The True Significance of the Word White† maintains how assimilation came to birth and how the mindset of the Euro American affected the culture and lifestyle of the Latin people. One piece of the article it’s obvious what they thought of the Mexican people and therefore look down on then and discriminated against them, â€Å"European Americans believed Mexicans were an â€Å"indolent† people, whose backwardness reflected their having poor personal habits and collective deficiencies such as laziness or a penchant for extravagances. In them succeeding in passing along this â€Å"opinion† of Mexican people it was just as easy for Mexican people to accept this concept. In result, any trace of being Mexican was viewed as even being ugly, yet if one was Mexican but had traces that made them look white i t was praised upon and it made it quite easy to blend with the rest and reject their cultural which is what the Euro Americans wanted and succeeded in. This is also referred to as assimilation. In the novel many of the characters adapted assimilation, Juan was sure to be one of them.When he left Montana to visit his mother his sister and mother noticed he was not the same young boy they once knew. He was almost unrecognizable at first and second glance, â€Å"Just look at you! These clothes, and the taxi† (pg223) His sister took notice of Juan’s transformation, and though she did not emphasize too much about how much he had changed it was apparent that he had lost a part of himself along the way. He realized that he could hardly speak clear Spanish anymore having difficulty pronouncing words fluently.In â€Å"Occupied America† there is an important message written that is empowering and influential, it reads, â€Å"Yet the debate is not whether assimilation is taking place, but what it means. Most agree that assimilation into life in the U. S. is not an instant transformation in which an immigrant suddenly becomes a full-flagged American. Nor does it require the obligation of ethnic identity. Instead, assimilation is a long-term, sometimes multi-generational, process in which newcomers of different backgrounds adopt basic notions of American life—equality under law, due process, and economic opportunity.Put another way, assimilation is not about immigrants rejecting their past, but about people of different racial, religious, and cultural backgrounds coming to believe that they are a part of an overarching American family. † It was necessary to write it all out to truly capture the depths of this message. Thou some may argue was assimilation is this we can all agree in. In the case of Juan it took him a while to find him and to realize that one must first think with our minds before acting on impulse.Juan experienced a true r oller coaster like I am sure many did. I felt that Juan stands out among the rest because if analyzed piece by piece it is true that he experienced by far what most immigrants have and do presently in their quest to the southwest. Rain of Gold, Occupied America and other resources studied in class, identifies how events stated in the material used was very much so true, and though people may deny or ignore the truth it is not likely to be forgotten if informed, it is up to the individual to own up to the truth.The three characters Lupe, Victoriano, and Juan were good examples in the novel that added emphasis to real life experiences of people migrating to the southwest. Though there is so much to say about these characters and others with just concentrating with this analysis one can conclude that a life of an immigrant is not a choice or a preference but a form of survival.

Secondary Data

Q) What are Secondary Data? Secondary Data Secondary data is information gathered for purposes other than the completion of a research project. Data previously collected by someone else, possibly for some other purpose that can be used later for making decisions if found suitable for the purpose, other than the original one. Secondary data can be acquired from the internal records of the organization, their departments, subsidiaries or sister organizations and also from external sources, such as chambers of commerce, government, professional and commercial consultants subject to the availability of data . e. g. , data in books, journals, newspapers, magazines, etc. †¢ e. g. , data in reports, surveys, etc A variety of secondary information sources is available to the researcher gathering data on an industry, potential product applications and the market place. Secondary data is also used to gain initial insight into the research problem. Secondary data is classified in terms of its source – either internal or external. Internal, or in-house data, is secondary information acquired within the organization where research is being carried out. External secondary data is obtained from outside sources. The secondary information will provide a useful background and will identify key questions and issues that will need to be addressed by the primary research. BENEFITS †¢ Low cost †¢ Less effort †¢ Less time †¢ At times, more accurate †¢ At times, only way to obtain data LIMITATION †¢ Collected for some other purpose †¢ No control over data collection †¢ May not be accurate †¢ May not be in correct form †¢ May be outdated †¢ May not meet data requirements †¢ Assumptions have to be made Q) What are the major problems encountered with Secondary Data? It is necessary that the secondary data are taken from a source which obtained from the original source, and then a secondary source is being used. It is important to avoid the use of secondary sources by using only the original sources for a Secondary Data. The other problems may include: †¢ Secondary information pertinent to the research topic is either not available, or is only available in insufficient quantities. †¢ Some secondary data may be of questionable accuracy and reliability. Even government publications and trade magazines statistics can be misleading. For example, many trade magazines survey their members to derive estimates of market size, market growth rate and purchasing patterns, then average out these results. Often these statistics are merely average opinions based on less than 10% of their members. †¢ Data may be in a different format or units than is required by the researcher. †¢ The methodology used by the party for collecting the secondary data is not explained and the accuracy level may not be verified. Much secondary data is several years old and may not reflect the current market conditions. Trade journals and other publications often accept articles six months before appear in print. The research may have been done months or even years earlier. Q) What are the major sources of Internal Data? Internal Data Internal secondary data is usually an inexpensive information source for the company conducting research, and is the place to start for existing operations. Internally generated sales and pricing data can be used as a research source. The use of this data is to define the competitive position of the firm, an evaluation of a marketing strategy the firm has used in the past, or gaining a better understanding of the company’s best customers. The main sources of internal data may include: 1. Sales and marketing reports. These can include such things as: †¢ Type of product/service purchased †¢ Type of end-user/industry segment †¢ Method of payment †¢ Product or product line †¢ Sales territory †¢ Salesperson †¢ Date of purchase †¢ Amount of purchase †¢ Price †¢ Application by product †¢ Location of end-user 2. Accounting and financial records. These are often an overlooked source of internal secondary information and can be invaluable in the identification, clarification and prediction of certain problems. Accounting records can be used to evaluate the success of various marketing strategies such as revenues from a direct marketing campaign. There are several problems in using accounting and financial data. One is the timeliness factor – it is often several months before accounting statements are available. Another is the structure of the records themselves. Most firms do not adequately setup their accounts to provide the types of answers to research questions that they need. For example, the account systems should capture project/product costs in order to identify the company’s most profitable (and least profitable) activities. Companies should also consider establishing performance indicators based on financial data. These can be industry standards or unique ones designed to measure key performance factors that will enable the firm to monitor its performance over a period of time and compare it to its competitors. Some example may be sales per employee, sales per square foot, expenses per employee (salesperson, etc. ). 3. Miscellaneous reports. These can include such things as inventory reports, service calls, number (qualifications and compensation) of staff, production and R&D reports. Also the company’s business plan and customer calls (complaints) log can be useful sources of information. COMMON SOURCES OF INTERNAL SECONDARY DATA Information originating within the company 1. Sales invoices a. Customer name b. Address c. Class of product/service sold d. Price by unit e. Salesperson f. Term of sales g. Shipment point 2. Accounts receivable reports a. Customer name b. Product purchased c. Total unit and dollar sales d. Customer as percentage of sales . Customer as percentage of regional sales f. Profit margin g. Credit rating h. Items returned i. Reason for return 3. Quarterly sales report a. Total dollar and unit sales by: Customer Geographic segment Customer segment Sales territory Product Sales report Product segment b. Total sales against planned objective c. Total sales against budget d. Total sales against pri or periods e. Actual sales percentage increase/decrease f. Contribution trends 4. Sales activity reports a. Classification of customer account i. e. Mega, Large, Medium and Small b. Available dollar sales potential c. Current sales penetration d. Existing bids/contracts by customer location product Q) What is a computerized Data Base? COMPUTERIZED DATA BASE A database is simply a collection of related information. More specifically a computerized database is a computerized record keeping system. More completely, it is a system involving data, the hardware that physically stores that data, the software that utilizes the hardware's file system in order to 1) store the data and 2) provide a standardized method for retrieving or changing the data, and finally, the users who turn the data into information. For many companies, a computerized database containing information about customers and prospects has become an essential marketing tool. Creating an internal marketing secondary database built upon sales results and customer preferences can be a powerful marketing tool. Databases dealing with published information usually found in libraries, such as books, articles and other types of documents, are commonly called bibliographic databases. Computerized databases published secondary data, the Internet, and internal databases are important parts of an organization’s information system. Intelligent decision making is always predicated on having good information. †¢ When a person uses an automated teller machine to withdraw money from the bank account, he/she is using a computerized database. †¢ When a travel agent makes an airline reservation for the customers, he/she is using a computerized database. †¢ When a telephone operator gives the customer a phone number, he/she is using a computerized database. Any significant collections of information stored on computers are virtually always organized as databases and are known as computerized data base. Computerized Database On-line vendors – purchase (rent) databases from a number of suppliers and sell to the subscribers (e. g. services provided by America Online, DIALOG). ON-LINE DATABASES Provide http: easy and direct access to public information through a computer. There are about 7,000 databases on a variety of topics that one can use. Q) Describe a specialized online data base of marketing manager? An online database which can be used by a marketing manager for Substantial Cost Savings, for Increasing the understanding of the Decision Environment, Upgrading the Decision-Making Effectiveness, Improving the Information Value. This may include: †¢ Internet – World-wide telecommunications network that allows computers to access data, files, pictures and sound throughout the world. †¢ World Wide Web – Component of the Internet designed to make transmission of text and images very easy. †¢ Uniform Reference Locator (URL) – Internet address that identifies a specific location. – A typical Web address looks like the following: http://www. microsoft. com †¢ Search Engines – Internet search directories to aid in locating topics of interest and URLs. – An example is Yahoo at http://www. yahoo. com On-line Databases Consist of: Internet, Direct from Vendors, Direct from Producer, Indirect through Networks Organizations Must Create a Database Management System. Managers must be trained on How to Retrieve Information and How to Manipulate the Data Using Database Management Software. A marketing manager can use a specialized data base to fulfill his/her tasks effectively and efficiently through: †¢ Internet †¢ Website †¢ Emails †¢ Online Subscriptions †¢ Online queries †¢ Online Feed back †¢ Newsgroups on the Internet †¢ Internet sites devoted to a specific topic where people can read and post messages. †¢ Databases on CD ROM A number of companies offer database packages on CD ROM for personal computers that is very useful for manager in decision making and other tasks. †¢ Geographic Information Systems †¢ Computer-based system that uses secondary and/or primary data to generate maps that visually display answers to research questions. †¢ Decision Sup port System – Through Online Data Base an interactive, personalized MIS, designed to be initiated and controlled by individual decision makers. – Managers use decision support systems to conduct sales analyses, forecast sales, evaluate advertising, analyze product lines, and keep tabs n market trends and competitor analysis. Creating Databases from a Web Site -A Marketing Manager’s Dream – Customer’s link to an online store is a two-way electronic link – Allows online merchant to gather information about the customer – Text file place on a user’s computer in order to identify the user when there is a return visit to the Web site. – Helping Managers in creation of a large computerized file of customers’ and potential customers’ profiles and purchase patterns. – It is the fastest-growing use of internal database technology. A manager has to build company’s online Pages on Search Engines. Working online to find out target audiences and provide them information through Internet services performing internet marketing services that are mention above. The services are designed to help the company’s website increase its. Through this Online Database a marketing Manager is able to get, Demographic Dimensions Population growth: actual and projected Population density In-migration and out-migration patterns Population trends by age, race, and ethnic background Employment Characteristics Labor force growth Unemployment levels Percentage of employment by occupation categories Employment by industry Economic Characteristics Personal income levels (per capita and median) Type of manufacturing/service firms Total housing starts Building permits issued Sales tax rates Competitive Characteristics Levels of retail and wholesale sales Number and types of competing retailers Availability of financial institutions International Market Characteristics Transportation and exporting requirements Trade barriers Business philosophies Legal system Social customs Political climate Cultural patterns Religious and moral backgrounds Common Government Documents Used as Secondary Data Sources Statistics of Income Survey of Current Business Through a specialized Online Data Base a marketing manager able to get up-to-date information. A marketing Manager able to, †¢ Evaluate sales territory. †¢ PLC †¢ Identify most profitable and least profitable customers. †¢ Identify most profitable market segments and target efforts with greater efficiency and effectiveness. †¢ Aim marketing efforts to those products, services, and segments that require the most support. †¢ Increase revenue through repackaging and re-pricing products for various market segments. Evaluate opportunities for offering new products or services. †¢ Identify products or services that are best-sellers or most profitable. †¢ Evaluate existing marketing programs. †¢ Database Technologies †¢ Database technologies continue to evolve. For example, Fingerhut, a database firm, uses a Sun Microsystems parallel co mputer, whereas American Express relies on Thinking Machines Corporation’s supercomputers. †¢ Renting Internal Databases †¢ Some companies rent their internal databases to obtain extra income, although this can lead to ethical questions. [pic]

The Role Of Music In A Popular Culture Essay Example | Topics and Well Written Essays - 500 words

The Role Of Music In A Popular Culture - Essay Example Hamerlinck identities such genre as 'woman-killing songs' based on 'murder ballads' popular during the 1920s. Physical and emotional violence, supported by slang words and abusive language, was widely used by blues artists. With the development of MTV and video, 'woman killing songs' became a part of video production and clips. Hamerlinck names such well-known groups as The Beatles, singers Jimmi Handrix and Charles Manson who use themes of homicide and infidelity in their lyrics. Hamerlinck underlines that music does not cause violence but reflect tendencies typical for mass culture: "songs are not about love; they are about power and control" (Hamerlinck). Rap and rock are the main genres which base their lyrics on themes of violence and low social status of woman. They depict women as light-minded and dissolute persons. Also, a special attention is given to body which is too much sexualized. For instance, in "My Humps" the singers stress: "They say they love my ass 'n" or Tryin' a feel my hump, hump. Lookin' at my lump, lump". Paying attention to sexualized body images, this song tends to promote desire for sex which is aimed to satisfy longing. Using such slang words as "lump" and "hump" describing parts of her body, the singer (a girl) underlines negative attitude towards women and their sexual attractiveness. NWA (Niggaz With Attitude), Dr.

Globalization in the Contemporary World Coursework

Globalization in the Contemporary World - Coursework Example However, in the recent past, dating up to 50 years back, global environmental politics have been concerned with the global environment as the key point of focus of the modern aspect of environmentalism (Orhan, 2009, 63). In the current world, the relation between environmental change and political forces is being examined by global environmental politics. In particular, the focal point of this relationship revolves around the implications of the interactions between the local and global issues, with regard to management of the environment (Rudra and Jensen, 2011, 642). Similarly, the issue of environmental change is considered with a focal point of world politics (Biermann, Davies and Grijp, 2009, 354). The prospects for the emergence of a form of effective global environmental governance in the twenty-first century are extremely limited. The current world faces many shortcomings with regard to environmental issues. The global appreciation of the nature of problems has been signified by a tremendous growth in the global environmental governance systems. The global environmental problems have causes, numerous impacts and more significantly, the approaches to them. Consequently, local problems have been transformed into international problems by the natural setting, with the rapid rates of globalisation. Many societies have experienced these crucial environmental problems including deforestation, overpopulation, pollution, ozone depletion, waste disposal and global warming (Myint, 2011, 399). Of the foremost global environmental problems, global warming and overpopulation are at the centre stage. This paper explores how these two key problems have caused a substantial drawback on the efforts towards the attainment of global environmental governance. Implications of Overpopulation on Global Environmental Governance Over the years, the world’s population has been booming due to global efforts towards the betterment of people’s livelihoods. The world p opulation was 1 billion in the 1850s and grew to 5 billion by the year 1987 (Hall, 2011, 200). Recently, the world population hit the 7 billion marking an alarming figure that the planet can support. The population distribution in the world is extremely critical given that the most densely populated areas are areas that are still developing. For instance, the global South is characterised by a higher rate of population growth. In this case, the global south has fewer resources that can support the high populations. More critically, the rapid population growth has triggered a massive encroachment of mankind in forested areas. Consequently, deforestation has been on the rise and issues of environmental protection have risen. Overpopulation has impacted the natural environment with regard to sustainable development. Man has impacted the natural setting in bigger magnitude, and this calls for an adjustment on the overall perception of ecological issues. More so, the conventional views o f people with regard to socio-political order have to be revised with regard to the local and global platforms. Thus, the current world is subjected to the need of examining the impacts of non political aspects. However, a serious setback has been the interrelation between global politics and environmental crisis, regarding to political and ecological perspectives. Thus, issues that may seem to be viable only at the local spectrum can equally be transformed

PROJECT ANALYSIS Essay Example | Topics and Well Written Essays - 1000 words

PROJECT ANALYSIS - Essay Example The CRM is a significant business management tool employed in the contemporary business environment for enabling organisations to achieve their business goals effectively. The case study involves Warnaco Group Company, which is a women’s clothing industry whose team is charged with installation of a new CRM system at the marketing department level of the company. Information-gathering Techniques and Design Methods Most of the technical staff members understand the significant of collecting information from clients, users, employees, stakeholders and many others as the fundamental part of their job. Most of them employ both qualitative and quantitative research design methods for data collection in order to obtain their intended project goals effectively. The there are various ways or techniques of gathering information and the most common methods employed includes surveys, focused groups, interviews, questionnaires and literature searches. However, these methods depend on what the technical staff in the Warnaco Group Company demand; thus defining the information they need through designing effective methods will enable them to retrieve information successfully. Gathering information is one of the first crucial aspect for technical officers and many technical staff members attempt to muddle their way by employing a poorly planned information gathering technique in project process. Myers and Avison (2002) argue that well planned methodologies and implementation of effective techniques in data collection process is vital. Questionnaires/Surveys The technical team in the Warnaco Group Company will employ surveys and questionnaires in gathering information before the installation of CRM software system in an organisation. These techniques are significant because they will enable the technical team to reach a large audience across the departments. Employing specific questions can enable project designers to get a clear data set than surveys because surveys ten d to produce a low response than questionnaires, which can produce a higher response. However, the technical team or project design team can increase survey response and this is through ensuring that the survey questions focuses only on the concept of CRM system. According to Marczyk, DeMatteo and Festinger (2005), the use of questionnaires and survey designs will enable one to design a project effectively because it tells what people wants. Knowing what people wants can be the key factor for the success of any project being implemented. Many companies measure the attitude of employees and customers; thus the best way to gather or find information about them is to design survey or conduct interviews. Focused Groups The technical staff members of the project can employ focused group discussion or group interview and this is vital because it can enable them to gather adequate information about the project. Focused groups are effective especially in case the interviewer want to create a dialogue about the project program. This can enable respondents to interact freely with the project designers; thus gathering significant information about the project. The use of focused group is vital because this technique is mostly employed in testing new approaches such as discovering stakeholders concern towards the installation of the CRM software in the Warnaco Group Company. A group of stakeholders of the company can meet in a discussion or conference room whereby the trained moderator will train

Nutrition assessment in older adults Essay Example | Topics and Well Written Essays - 3000 words

Nutrition assessment in older adults - Essay Example s defined as â€Å"faulty or inadequate nutritional status; undernouishment characterized by insufficient dietary intake; poor appetite, muscle wasting and weight loss† (Chen et al, 2001: 131). Malnutrition in the elderly can lead to disability, functional dependency, higher morbidity, mortality, immune dysfunction, greater demand for health care resources and reduced quality of life. Among hospitalized older adults there is also delayed recovery and increased complications (McCall & Cotton, 2001: 137). According to The National Service Framework for Older People in England and Wales, nutrition risk screening or assessment tools help to identify those with nutritional concerns, in order to develop appropriate nutrition care plans (DoH, 2001: 54). Without adequate interventions, malnutrition can cause a steady decline in the well-being, quality of life and life-expectancy of elderly individuals. The Research Statement: This paper proposes to study the requirement for nutritional assessment among older adults, compare and contrast two nutritional assessment strategies: Malnutrition Universal Screening Tool (MUST) and Mini Nutrition Assessment (MNA); and evaluate how a nurse may utilise these tools to assess elderly patients. The lack of formalised and consistent nutritional assessment for older adults, along with the need to improve nursing knowledge has been recognized by the Senior Nurse and Midwifery Advisory Council (SNMAC 2001) in its audit of standards for older people (Bailey, 2006: 20). The author found from research that few nursing staff had received formal training in the specific nutritional needs of older people, and there was a lack of assessment and planned care. The need for systematic screening is emphasized because of compelling evidence that malnourishment is neither fully recognized nor treated in hospitals. Treating malnutrition can improve outcomes for hospitalized and unwell elderly individuals. Malnutrition and its debilitating outcomes

Morrison Supermarket LTD Essay Example | Topics and Well Written Essays - 750 words

Morrison Supermarket LTD - Essay Example All these and many other distinguishing features have helped the Morrisons to grow over the years (Morrisons, 2010). As the scale of operations continue to grow bigger for the Morrisons, the stakes tend to get higher; with such an expanded business setup, the decision makers at the company believe that they are exposed to certain degree of risks as well. According to them, if there is some incident that interrupts their manufacturing or distribution units, it might overall affect the flow of business (Morrisons, 2010). Further, the operating systems used by most of the company members are at the verge of completing their age, in this way the company will have to devise a new IT policy along with replacement of old systems, with the new ones (Morrisons, 2010). With respect to the exceptional growth attained by the Morrisons in the last five years, the company has decided to expand its business. Some of the future goals that the company has set for itself include establishing of a nation-wide distribution chain all over UK; an increase of 1.5 million square foot of selling space; improved access for the customers (Morrisons, 2010). Keeping these growth objectives intact, the company wants to maintain a highly skilled operating team that could ensure corporate social framework. The company wants to maximize its profits by establishing cost effective production units, and gaining direct access to agricultural produce. Moreover, the use of environmental friendly operations is among the key objectives for the success of the company in future. Expansion of the business by devising sound IT policy has become inevitable, so the company considers E-marketing as opportunity for enhancement of services (Morrisons, 2010). The perception of customers about a particular brand evolves with the experience they gain after using or consuming products/services offered by a

Bhopal Gas Tragedy Essay Example | Topics and Well Written Essays - 2500 words

Bhopal Gas Tragedy - Essay Example   Union carbide had 50.9% share in UCIL, the company which caused this huge tragedy. The Indian government had control over the remaining 49.1% of the shares. Supreme Court of India allowed Union carbide to sell out its shares to Eveready Industries India Limited in 1994 even though the compensation cases were pending in the Civil and criminal courts in Bhopal, India. In 2010, one of the district court of Bhopal convicted seven ex-employees of UCL along with its chairman Warren Anderson. The court declared 2 years imprisonment as punishment and $ 2000 as fine to these culprits. However, Anderson refused to accept these punishments, citing the reason that Indian courts do not have the authority to punish him since he is an American citizen. Anderson’s argument has caused many controversies and debates with respect to international law. It should be noted that plenty of companies operating internationally at present. It is quite possible that these companies may create problem s in overseas soil and the question of compensation arises then. Moreover the compensation distributed for the victims also created controversies in India. There are plenty of people who believe that the compensation given to the victims are not sufficient. To get more insights into the topic of compensation, while companies operate internationally, this research analyses Bhopal gas tragedy compensation case. Out of 10,29,517 registered cases claiming compensation, 5,74,376 have been awarded compensation after adjudication, said Minister of Chemical and Fertilizers, Srikant Kumar Jena. "A total sum of Rs. 15500.9 million (Rs.1549.19 crore) has been disbursed in 5,73,920 cases upto 31.3.2012. A further sum of Rs. 15105.3 million (Rs.1510.53 crore) has been paid as pro-rata compensation to 5,62,789 of these cases upto 31.3.2012, as per the orders of the Supreme Court. In the remaining 11,587 cases, pro-rata amount is yet to be disbursed," said Srikant Kumar Jena in Lok Sabha (Singh). After reading these statistics presented by the Indian minister one would believe that the compensation dispersed in this case was more than fair. However, a person who analyses this case more deeply may arrive at different conclusions. It should be noted that nobody has any idea about how many of unaddressed victims are there in this tragedy. It is a fact that majority of the victims in this tragedy was those who were waiting for trains in the nearby railway stations. Moreover, many others who died in this disaster were yet to be identified. Government is dispersing compensation only to the identified victims and that also after around 28 years from the tragedy. Majority of the victims who survived this tragedy have already died within this 28 years of period. Under such circumstances, how the government can claim that justice is given to the victims. It should be noted that only the relatives of the victims are currently getting the compensation since the victims are no more to re ceive this compensation. It is difficult for the government to justify the delays caused in this case to disperse the compensation. The major objective of giving compensation is to provide some kind of relief to the victims.

Book Explores Ways Faith Is Kept, or Lost, Over Generations Essay

Book Explores Ways Faith Is Kept, or Lost, Over Generations - Essay Example The advice provided to parents is to give religious freedom to their children once they offer their teachings and explain the importance of religion through actions and not hypocrisy. This freedom will make the youth still maintain going to church and holding on to their faith even if they change churches from what their parents go to. Children are in a better position to follow their parents’ teachings on religion more than youth and also teachings about religion coming from the paternal side are more cemented and followed compared to that from maternal side although this view sometimes changes depending on religion. I agree with the author on the issue of children following their parents’ religion and faith more than the youth. This is majorly influence by the growth and development liberation coming with adolescence and wanting to explore for themselves the truth behind religion and hence the need to move to other churches. After the process of rediscovery and â€Å"growing up,† those with staunch religious background and good example eventually return to religion and faith. Oppenheimer, M. (January 31st, 2014). â€Å"Book Explores Ways Faith Is Kept, or Lost, Over Generations.† The New York Times. Retrieved from:

Strategies to increase teamwork among nurses Essay

Strategies to increase teamwork among nurses - Essay Example Nurses just as any other category of human resource requires appropriate motivation in order to encourage productivity. Nurses are important in improving the quality and fidelity of medical services (Mu?ller, 2010). The fact that they interact with humans makes their services vital for the growth and sustenance off the society. This implies that they require appropriate management in order to encourage productivity thus the improvement of the quality of health services. Key among the motivational factors employable to nurses is teamwork as discussed in the essay below. Teamwork is a scenario in which all the employees works as a completely unified entity, in situations where people work as a team, every individual undertakes specific tasks that complements the work of the other. This way, the entire organization becomes a system in which the efforts of every individual results in the unified good and efficient service delivery. Depending on the size of a health facility, the number o f nurses would vary. However, the teamwork concept would help develop a formidable and efficient team of nurses who deliver high quality services to their patients. This makes teamwork an essential asset to managers of health facilities. By developing such a staff, a manger rests assured of an efficiently functioning heath facility as every nurse would complete their assignment in time and show concern for each other in the organization. While such sounds ideal and desirable by every manager, the daunting tasks is the creation and sustenance of teamwork among a group of nurses. Key among the most efficient ways of developing effective team works in a group of nurses in a health facility is the development of effective management. The management of an organization is always the pace setter in the organization. They develop the nature of the work place often building specific organizational cultures that influence the productivity of the rest of the staff. This makes the management of a health facility fundamental in the development of teamwork and a group of nurses at the organization (Thomas, 2009). The management acts as a motivational factor thus influencing the development of the staff. Additionally, an effective management apportions every department appropriate resources thus determining the nature of the work place for most of the nurses thereby influencing their ability to work efficiently as a team. A staff that functions as a team operates efficiently and undertakes all their tasks within the appropriate time. Team building is an integral part of management. A key step in developing a team among the staff members is the elevation of the work environment. Nurses require specific work environments. The management must influence the nature of the organization in order to improve the suitability of the work place. The development of teamwork is a management responsibility that involves the determination of the best management features that will endear to the nurses thereby making them love both their jobs and their colleagues. This implies that teamwork is attitudinal and the management must appeal and influence the attitudes of the nurses in order to develop teamwork in the health facilities. Communication leadership is one way of facilitating the development of teamwork in health facilities among the nurses. The management of the facilities must exhibit competence leadership thereby determining appropriate ways of communication at the facilities. This compels the management to heed the

Wuthering Heights by Emily Bronte Essay Example for Free

Wuthering Heights by Emily Bronte Essay Wuthering Heights written by Emily Bronte is a 19th century gothic novel. The book is the story of love and twisted relationships with a splash of heart ache and evil. Heathcliff and Catherine the main characters are supported by a range of others whom interact with them to keep them apart. The novel has been widely read and made into several movies. The Masterpiece theater production of Wuthering Heights from 1996 is a good rendering, but there are several differences between the book and the movie. In the book Heathcliff’s character is developed with complicated personality traits. He is brooding, angry, compassionate and loving. The movie on the other hand, Heathcliff is a bit softer not exactly the dark skin gipsy you would be expecting. Tom Hardy the actor portraying Heathcliff gives a modern day performance of a softer and mellower person rather than the dark and broody character of the novel. The book also has a narrator a character named Lockwood. Lockwood is the character Bronte uses to progress the story along. Lockwood rents the Manor House from Heathcliff. He is rather ignorant gentleman, so he is not keen on being within the boundaries of Wuthering heights. The movie does not provide the audience with a narrator; however, it provides the use of flashbacks to progress the story along. Bronte uses ghosts in the book Wuthering Heights they represent Heathcliff’s emotions. For example the ghost of dead Catherine represents Heathcliff’s guilt and shame. In the movie the director uses nightmares, visual effects and music to represent the emotions of shame and guilt. Both allow the audience to understand the feelings of the character. Although two different representations are used the shame and the guilt of Heathcliff is understood by the audience. Both the book and movie convey the character in depth emotional makeup. The physical aspects of the novel and the movie are different. In the novel Wuthering Heights word description of scenery allows the readers imagination to create. In the movie actual locations are used which give a more define and detail oriented landscape. The castle used in the movie is dark brick and dates back to the 17th century and represents gloom. The movie also shows the viewer the gloomy surroundings of Wuthering Heights; giving the audience a visual clue to the emotions of the character. Catherine’s daughters home Thrushcross Grange is portrayed as simple cottage allowing the audience to visualize peacefulness and happiness. The movie doesn’t give the viewer excitement the way the book does; therefore, it doesn’t give â€Å"that† page turning experience. The movie comes across as if Heathcliff is a demented man with a cross to bear not really giving you the background of the story. While the book gives you the detail of the passion and betrayal that created this man. All the characters are more defined and developed because of Bronte’s artistic writing style. The movie being constrained by time and other factors can’t fully envelope the characters of book. In conclusion, I would choose a book over a movie. Bronte’s writing style is something that sparks the imagination and the readers are enthralled by the tale from page one to the end. The movie only can offer a short time of entertainment. I rather have the adventure of a good read coming to know the story and characters over time with the flip of the pages. .

Writing Proficiency Exam Essay Example for Free

Writing Proficiency Exam Essay Literature should be read and enjoyed by everyone because it provides enjoyment, knowledge, and an escape from reality for its readers. â€Å"Why Literature?† by Mario Vargas Llosa and â€Å"on Reading Trash† by Bob Swift describe how important literature is to society and the people who read it. Literature while it is artistic in a sense is also a form of entertainment for the people who read it. Literature can show us a world of magic and wizards or tell a tale of courage while hunting down a whale. Through great literature we can get a better understanding of the world around us and discover a world that could never have been imagined. As technology advances the enjoyment of reading literature gets lost in the fast paced modern culture. In Spain, a recent survey revealed that half of that country’s population has never read a book (Llosa, 1). However, if people can read a book they enjoy they will be able to discover their niche in the world of literature. According to Swift, if you get kids interested in reading books they will eventually go on to the grander literature all by themselves (Swift, 1). By reading â€Å"popular† fiction such as Nancy Drew and Conan the Barbarian, children will grow into reading â€Å"classic† literature when they find enjoyment in reading. In addition to being amusing to the readers, literature also stimulates our minds by imparting knowledge and inspiring readers. Nothing teaches us better than literature to see, in ethnic and cultural differences, the richness of the human patrimony, and to prize those differences as a manifestation of humanity’s multifaceted creativity (Llosa, 2). Situations that people don’t normally happen to them can be described through literature. Furthermore, by reading about these diverse cultural differences readers can gain knowledge of cultures and situations that they have not experienced. The National Endowment for the Humanities says that every high school graduate should have read 30 great works of literature, including the Bible, Shakespeare, and Moby Dick (Swift, 1). These notable works of literature illustrate the various unknown cultures and environments that are unfamiliar to the readers so that the reader can acquire an understanding about the unknown literary environment. Lastly, as readers discover their favorite type of literature they become immersed in a world beyond their imagination. When we close the book and abandon literary fiction, we return to actual existence and compare it to the splendid land that we have just left (Llosa, 3). After reading a great novel, we realize that the reality that we return to is a disappointment compared to the fantasized world inside the novel. Swift also discovered a world inside of novels. Swift writes about his experiences of â€Å"swinging through jungles with Tarzan, fighting Martians with John Carter, and exploring Pellucidar at the Earth’s core.† As readers uncover the countless tales in novels, they can experience these fantastic adventures. In conclusion, the two writers believe people should read anything that interests them, regardless of genre. By allowing people to read what they want, people will enjoy reading and the amount of people who read will increase. Literature also gives the reader an escape from reality and imparts knowledge on them that they would not normally come across. Therefore, as readers discover their interest in the literary world, people will gravitate towards literature as a form of entertainment, as opposed to television or the Internet.

Aim Of Molecular Gastronomy Media Essay

Aim Of Molecular Gastronomy Media Essay The art of cooking is as old as humanity and cooking is such an important part of our world which obviously needs scientific attention. Although science has contributed to food safety, hygiene and nutritional aspects, little has been done towards innovation and invention of new dishes. The ancient Greek words, gastro means stomach and nomos means law, collectively termed as gastronomy, which in contemporary hospitality industry means food and culture. It generally refers to the study of relationship between food and culture with interdisciplinary approaches. This literature attempts to explain molecular gastronomy, its origin and evolution, along with its relevance and contributions to the contemporary hospitality industry. Cooking and gastronomy Even though molecular gastronomy has attracted media attention for quite a while, still there is confusion about the true meaning of the term. To explain this, cooking and gastronomy has to be distinguished first. Cooking is the preparation of raw food into edible, whereas gastronomy is the knowledge of whatever concerns mans nourishment. Gastronomy is about chemical and physical transformation behind the preparation of any food, for example, the reason behind egg white puffs up when whipped or mayonnaise becomes firm. (This, 2006). According to HerveThis, the science of food is not new but dates back to second century BC, when preparation of meat stock-the aqueous solution obtained by thermal processing of animal tissues in water-has been of great interest. Since then, scientists have been interested in food and cooking which gave way to molecular gastronomy. If culinary history is scrutinised, it will be clear that, initially food experts studied the culinary science to steer clear of blind assumptions and unscientific ways of cooking. But today, the science of food has reached its extreme in the form of molecular gastronomy, which chemically examines the food and cooking in its molecular level to give a new face for cooking and change the total concept of commercial cooking in near future. Molecular gastronomy The scientific discipline dedicated to culinary industry and to gastronomical phenomena in general has been called molecular gastronomy the late Nicholas Kurti and HerveThis (This, 2005). Molecular gastronomy can also be defined as a field that attempts to improve the culinary techniques through understanding the composition and chemical transformations occurring in food during the process of cooking (Ankeny, Year Unknown). Gastronomy or molecular gastronomy is the science just like any other science in the world, which studies the cause and effect of anything that happens during cooking including the structural difference in same cooking ingredients of different quality, which have an effect on the final product. If we can answer the question, we can correct a mistake, use this knowledge to improve the cooking process or even invent new dishes or ways to prepare food. For example, if we know that when an egg is cooked, water evaporates, the proteins denature and polymerize to enclos e water, we can even use substitute methods to cook it, like adding alcohol to it, which denature the egg proteins and gives the same result. Molecular gastronomy also deals with the study of human senses and perception of taste, aroma, texture and temperature, in short, the sensory science known as chemesthesis (berham et. al, 2010). It studies the perception of senses in molecular level in order to understand how different dishes are perceived as awful, average, good or delicious, when they are made of similar ingredients. Although chemesthesis of human beings are the same, people of different genre appreciates different types of food. For example westerners cooking style is entirely different from Asians, and while Asians appreciate spicy food, most westerners do not. At a glance, molecular gastronomy can be described as applying the techniques of food scientists to fine dining drying, liquefying, gassing, freezing and generally transforming ingredients into surprising new forms and textures while maintaining the flavours. Early converts include French two-star chef Pierre Gagnaire, who added scallops with liquorice milk to his menu in 1991 (Hill. B, 2009). Aim of molecular gastronomy Being the science of cooking, molecular gastronomy has a few aims in the field of domestic and commercial cooking. It endeavours to remodel and scrutinise existing recipes, introduce new tools, products and methods, invent new dishes from the acquiring knowledge and use the appeal of food to promote food science (This, 2006). Before analysing the aims, a significant question is that, who is actually interested in molecular gastronomy? Is it the chefs who are interested in chemical and physical science of food or scientists who are interested in food and cooking? Answer could go both the ways. Chefs are always interested in innovation in culinary art, which obviously needed scientific help to explain the reasons for transformation that occur in the cooking process. For remodelling a recipe or innovating a new dish they had to understand what actually happens to any food when it undergoes different forms of cooking. For this reason they needed scientific help to explain the reasons behind any cooking process or transformation. But at the same time, scientists are interested in the scientific aspects of food rather than innovation and remodelling recipes. Hence, molecular gastronomy can be said to be teamwork of food science and cooking or in other words, chefs and scientists. However, chefs made use of scie ntific explanation of cooking processes which resulted in innovation in food industry or more apparently molecular gastronomy. But today, with worldwide recognition of molecular gastronomy, it has evolved as a collaboration of chefs, scientists, companies in food industry and culinary schools. In addition, efforts are being made to incorporate the new science into culinary schools to impart knowledge of molecular gastronomy into upcoming industry professionals to provide a new visage to the food and beverage industry. Continuing with the aims of molecular gastronomy, remodelling and scrutinising the existing recipes is one of the primary attempts, initially by educating the professionals about the chances of scientific approach to cooking art. Complex disperse systems formalism (This, 2006) was introduced to describe the microscopic structure of preparations with different phases, to help in this attempt. Consequently, many of the existing recipes has been modernized or modified to correct the mistakes, attain a better product and to better favour the palate of the customer. Educational efforts are equally important to standardise these remodelled recipes to achieve consistency. For this reason, several programmes were introduced in culinary schools internationally. In 2001, the experimental workshop on flavour was created in French schools. Universities in various countries, such as the Netherlands, Denmark and Argentina have set up professorships in this discipline. Since then, Canada and France have introduced new syllabus for culinary schools to include knowledge obtained from molecular gastronomy. In 2005, the Institute for Advanced Studies on Flavour, Gastronomy and the Culinary Arts was created in Reims, France, to promote gastronomy knowledge, including molecular gastronomy. New or remodelled recipes to a great extent involve new cooking techniques which need new systems and tools. So, quite obviously, molecular gastronomy is introducing or giving way to new cooking tools and techniques, taking the art of cooking into another level. In terms of new products, with the help of molecular gastronomy, it is now possible to customise the food to the need of different people with different diet requirements, without restricting the taste and palatability of their meals. For example, now a day, caviar can be artificially made (in fact something looks and tastes like caviar) from fruits and chemicals. Similarly, using the secret of food chemistry, different ingredients can be used to make several dishes which look, smells and tastes like original dishes, which have no ingredients of the original dish. Even though the dishes tastes and feel like original, the ingredients can be different, thus giving us an opportunity to try different dishes with in the diet restr ictions or in other words, altering an unhealthy food into healthy one without altering the original taste of the same. Health programmes that promote a balanced diet cannot succeed if people are unable to make intelligent choices about food. Traditional cooking is not a guarantee either for healthy food or for a rational preparation of food. This is where the scientific programme of molecular gastronomy can be useful. Science is the basis for new technology and innovation and it is not different in gastronomy. The achievements of science in the field of gastronomy have won a definite recognition worldwide. However, for chefs, and hopefully scientists as well, the main aim is to surprise and delight their guests with exciting, tasty and healthy food. Molecular gastronomy in contemporary hospitality industry With the development of tourism industry, the science of domestic and commercial cooking has moved from the hands of a few key players to the dominion of serious scientific venture. In the context of serious competition, every element in the food service industry is striving to adopt innovation and novelty using technology, to which molecular gastronomy has given a new face of distinctiveness. The cooking chemistry or molecular cuisine has helped the modern restaurants to a great extend to enhance cooking speed, service speed and very obviously the food quality along with the ability to keep the food fresh. A few techniques in molecular gastronomy Colloids Colloid is a chemical substance dispersed in molecular level evenly throughout one another. The particles of the dispersed substance are only suspended in the blend, unlike in a solution in which they are totally dissolved. This takes place because the elements in a colloid are larger than in a liquid. The colloidal system is used for making different types of foam, solid gel, emulsion and solid emulsion. Lecithin (Lecite) Lecithin is phospholipids extracted from soybean, partially water-soluble, and an emulsifier that helps fat and water stay together. For that reason, it is often added to chocolate, cheese, margarine, and salad dressing. It has health benefits, such as reducing cholesterol intensity. It is often added to flavoured liquids and then mixed to generate foams that are topped onto dishes to offer added appearance and texture. Maltodextrin powder Maltodextrin is a complex carbohydrate consisting of dextrose (glucose), maltose, maltotriose and higher polysaccharides. Maltodextrin is used in a wide variety of products, extending from bodybuilders, animal trainers (horses and greyhounds) to pharmaceutical manufacturers. Tapioca maltrodextrin is a popular product used to make powdered oil and fat products such as white truffle powder, and olive oil powder. Guar Gum Guar is a white free flowing powder, completely soluble in hot or cold water to form a tasteless, odourless, non-toxic solution. Guar gum powder has five to eight times the coagulating power of starch. It is mainly used as a binding agent, mixtures, thickener, and emulsifier in food products, such as cheese spreads, ice cream and other frozen desserts. Methylcellulose This forms a gel when heated, and melts into liquid when it cools. This is similar to gelatine. This quality can improve a food if it undergoes heating in its preparation and requires stability at cooking temperature (for example: preventing a sauce from thinning out). It is used as a binding agent for foods that need to keep their parts collectively. Products such as pasta, vegetable burgers, onion rings, and potato products are improved by its combining strength. This is due to its cohesive nature at low temperatures and the structural integrity at higher temperatures. Implementation and provision of MG in hospitality industry Molecular gastronomy principles, practices and provisions items have captured the intellect of both the chefs and their customers worldwide. Although initially intended to cater for the high purpose of the gourmet market, molecular gastronomy has been welcomed in assorted areas of the hospitality industry. Useful dining restaurants, cafà ©s and bistros, avail venues, specialist bars, prestigious and mainstream hotels; and all the more establishments that specialise in pastry and desserts are incorporating this style of cuisine to assorted degrees into their operations. As any other fields, molecular gastronomy also attracted much criticism from food writers and chefs around the world. Many established chefs did not accept molecular gastronomy as scientific gastronomic phenomena but labelled it as temporary style of cuisine (Hill, 2009). But in the context of Australian hospitality industry, hampering of successful insertion of molecular gastronomy was a lack of firsthand experience and training, which was recognized both by industry as well as the government. Another barrier facing the Australian industry is the inadequate supply and high prices for specialist food chemicals and equipments to incorporate various techniques of molecular gastronomy. The distribution of these chemicals and equipments are limited to a few suppliers and shops. Even though this is the case, Hill had identified a few restaurants in Victoria such as Fenix, Interlude and Vue de monde that offer limited molecular gastronomic techniques throughout their menus. Competition There is no doubt that hospitality industry is facing increasing competition than ever before. To withstand this pressure of competition, chefs should be able to remain innovative and attract new as well as existing customers by satisfying their demandingly increasing sophisticated expectations. In fact people are always looking for new and unique experiences. As a result of this, in recent years there has been a great emphasis on innovation, creativity and importance of innovation competency. In response, many chefs has accepted the concept of molecular gastronomy and working on it to achieve greater innovative competency and occupational competency. In his model of innovative culinary competency, Lei Hu (2010) has positioned molecular gastronomy among new technologies that helps innovation, where other factors being creativity, culture, aesthetics, product, service and management. This underpins the fact that molecular gastronomy is a scientific gastronomic phenomenon as mentioned earlier in this literature, than a temporary style of cooking. In the age of technology dominating every aspect of human life, molecular gastronomy is the new cooking technique dominating mans nourishment. Culinary tourism Culinary tourism is a relatively new industry came into being in 2003. It can be described as a subset of tourism, where tourists also consider the enjoyment of interesting and traditional or novel and innovative food and drink, while people travel. This subset of tourism promotes every gastronomic experience, with every tourist pursuit for unique and memorable eating and drinking experience. Tourists always tend to consider the local cuisine of destination or at least consider the available cuisines, as dining out is one of the top most tourist activities and nearly 100% of tourists eat out when they travel. This trend gives a huge opportunity to restaurants use molecular gastronomy to innovate and attract their patrons. Molecular gastronomy in many parts of the world has revolutionized restaurant dining experience and at the same time, led to new enjoyment and appreciation of food. A few examples include EI Bulli in Spain and the Fat Duck in the United Kingdom (Barham et. al. 2010) , two restaurants that since adopting a new scientific approach to cooking have become widely regarded as among the best restaurants in the world. This is noticeable evidence of people accepting or influenced by the new cooking science or molecular gastronomy. When we look into the tourists trends, the opportunity for success of molecular gastronomy is apparently huge. 27 million leisure travellers have participated in culinary related travel in the last 3 years in the US, while spending $12 Billion directly on culinary related activities (Schmantowsky, year unknown). The actual market segment includes more affluent people, who are highly motivated to experience unique and memorable dining experience. Studies prove that on an average, one third of total travel budget goes towards food related activities. The top six culinary tourist destinations include California (14%), Florida (10%), New York (7%), Texas (6%), North Carolina (4%) and Georgia (4%) (Schmantowsky, year unknown). Molecular gastronomy could be a catalyst to culinary tourism which has a great potential to increase tourism generated revenue and the strategic partnership of culinary schools, hospitality organisations, chefs and scientists is the key to success of it. SWOT analysis Strengths Demand: From the time restaurants started utilizing molecular gastronomy for developing new dishes, public has widely accepted the uniqueness and newness of the experience. From the chefs point of view, MG is a tool for innovation in the field to attract their customers and stay in business. Without thinking about any downsides of the technique, thus the public as well as the industry has widely accepted molecular gastronomy, while expecting and demanding more from it. This increasing demand has made or will make molecular gastronomy much popular worldwide. Hospitality industrys enthusiasm to change: from the very early time, hospitality industry is changing every now and then, because of changing trends and tastes of customers, increasing competition, technology adoptation, and varying needs of customers. In fact this is the ever dynamic industry when compared to any other industries. This enthusiasm or eagerness of hospitality industry in general provides a great opportunity to make use of molecular gastronomy in its operations and a catalyst for further changes. Thus the science of food has got great support from the hospitality industry. As technology is easily imitated now days, due to globalisation, molecular gastronomy techniques could be easily learned by enthusiast chefs around the world. Supply of raw materials: due to the increasing demand for molecular gastronomy, the demand for the ingredients also has raised especially various thickeners, stabilizers and emulsifiers. Since the success of restaurants like EI Bulli and the fat duck, in 2005-06, this demand has further elevated. The supply of these ingredients is only available in large quantities to the food industry, restricting the use of these chemicals by untrained or unprofessional people, which is on a safer side (lersch, 2007). In Australia Suppliers has positive prospects to add value and expand their product range and services to the industry. Ingredients for molecular gastronomy Weaknesses Molecular gastronomy is still gaining popularity, and the knowledge and experience of it are limited in most parts of the world within the industry and culinary training providers. It will take fair amount of time to spread throughout the industry and will take further long period for standardisation of new recipes. Also there is limited accessibility to special ingredients and equipments such as smoking machine, blow torch and gastro vac which are much needed for cooking techniques, which is a constraint for this field at the moment. Due to the scarcity and limited accessibility, most countries working on molecular gastronomy are relying on imported goods and equipments which resulted in increased costs for the same. As most countries are relying on French and Spanish resources, where molecular gastronomy originated from, there is a limitation in independent research and experiment in the field. This situation is also made worst by the language barriers between these countries. In a ddition, the existing workload in the hospitality industry provides less time to chefs for research and experiment in molecular gastronomy. Also there are limited technical books published in English language making things much more difficult. Opportunities Hill recognizes a few opportunities for molecular gastronomy in the Australian hospitality industry, which is more or less similar to many other countries. Countries with limited access to the resources could gain knowledge and skills from internationally recognised expert chefs and broaden their set of skills by integrating molecular gastronomy into the existing culinary programmes. Apart from this professional networks should be promoted with increasing research and experiments in the field. Acquiring knowledge should be transferred to culinary students and the industry professionals to develop a culture with strong gastronomic foundation. Threats When focusing on threats to molecular gastronomy, the major barriers hindering the growth are once again the increased costs of commodities and equipments due to increased demand and supply issues. Another threat is the changing trends and demand of todays customers which may lead to decreasing popularity and in turn lead to less interest among chefs and decreased need for training in this area. It is contradictory to say that customers has widely accepted and are demanding for molecular gastronomy but at the same time changing customer behaviour can hinder the growth of molecular gastronomy. This is because the popular trend created by new dishes evolved from molecular gastronomy has been widely accepted by the public due to its newness and unique nature. But once it is popular and widely available everywhere, it is not any more new or unique. Moreover, people who have tried the molecular style of cuisine may not go for it every time, but stick back to their favourite recipes, unless molecular gastronomy can create captivating recipes every now and then. However, these reasons are not at all a barrier for the growth of this particular discipline till it gains its popularity around the world. There is another aspect of molecular gastronomy which is not emphasised in any of the studies: that is about the health. Most of the chemicals which are directly harmless to human body often have side effects. So, the intense use of chemicals in the cooking process should be of great concern. For example, most of the allopathic medicines which cures disease, mostly have foreseen negative side effects causing ill health. Just like that extreme use of various chemicals in molecular gastronomy to alter the physical form of foods should be studied in detail before it is commercially popular. More over the technique to change the texture, consistency and taste of food in molecular level could be maltreated in future just like invention of atomic reactions meant for energy are later used to make atom bombs, which is now a threat for human existence. Conclusion Molecular gastronomy is a pathway to innovation in culinary industry for chefs and a wonderful new enjoyment for the customers. Even though this field of science has proved its scientific nature and uniqueness, still there is a second opinion among the chefs in the industry. This may be due to the fact that major role in this respect is limited to the French and Spanish with limited resources available to the rest of the world. Better translation of the resources and international co-operation among the professionals may help to educate everyone working in the industry, thus creating a holistic awareness about this discipline. But at the same time, while molecular gastronomy gives way to unbelievable innovations, there is a need for preserving the old traditional recipes which remain successful without any alterations for years. Molecular gastronomy is a milestone in the culinary industry, taking it into another level, while correcting the old recipes scientifically and inventing new trendy ones. Hospitality being an ever dynamic industry, and with the evolution of culinary tourism, it became essential for entrepreneurs to exhibit innovation and new trends in customer service, which is enhanced by molecular gastronomy to a great extend. Although this is the case, due to limited awareness and popularity among the public, certain areas of molecular gastronomy is still in distrust. Intense use of chemicals to change the physical and chemical properties of food is giving room for scepticism. This calls for a controlling body in each country and globally for close monitoring the work in molecular gastronomy, as there are organisations to control food hygiene and nutrition. This will provide certain norms for experiments and new recipes using the molecular gastronomic technology, before it reaches the public.

Evidence Based Practice (EBP) in Juvenile Justice Systems Essay exampl

Evidence Based Practice emerged in the late 20th century, becoming widespread in the 21st century. According to Research and Practice: The Role of Evidence-Based Program Practices in the Youth Mentoring Field ( 2009) â€Å"The concept of Evidence Based Practice (EBP) actually has its roots in the medical field, where the work of Archie Cochrane (1972) and others examined the key role that the substantial body of medical research and literature could play in how doctors make decisions in patient care† (para 6); Thus, a doctor’s decision would be an â€Å"educated† decision, based on evidence gathered (patient symptoms), history of cases they have overseen, or research of previous case diagnosed by another doctor, with a related case. Evidence Based Practices are defined as â€Å" integration of: (a) clinical expertise/expert opinion, (b) external scientific evidence, and (c) client/patient/caregiver perspectives to provide high-quality services reflecting the int erests, values, needs, and choices of the individuals we serve† (â€Å"Evidence Based Practice (EBP),† 1997-2014); often described as the â€Å"Best Practices†. The evidence itself is not the basis of decisions made, but it does help support the process of care given to our clients. Programs, policies, and practices are developed for at-risk youth, based on the evidence and research generated from this approach. The basis of such evidence is not to be the deciding factor, as stated above, but to help us identify programs, and policies that benefit our youth in positive ways. There is no doubt that human service organization will undergo changes, in relation to the people they serve. Hasenfeld (2010) suggest such sociodemographic changes are a result of immigration and migration, which c... ...t Practices in Juvenile Justice Reform. (n.d.). Retrieved from http://www.princeton.edu/futureofchildren/publications/highlights/18_02_Highlights.pdf Evidence Based Associates. (2004). Retrieved from http://www.evidencebasedassociates.com/about/history.html Evidence Based Practice (EBP). (1997-2014). Retrieved from http://www.asha.org/members/ebp/ Evidence-Based Programs for Juvenile Justice Reform in Louisiana. (2010). Retrieved from http://www.njjn.org/uploads/digital-library/resource_1650.pdf Kauffmann, M. (2010). Intergrating Evidence Based Practices into Juvenile Justice in NC. Retrieved from http://www.ncchild.org/sites/default/files/Integrating%20Evidence%20Based%20Practices%20into%20Juvenile%20Justice%20in%20NC.pdf Research and Practice: The Role of Evidence-Based Program Practices in the Youth Mentoring Field. (2009). Mentoring Resource Center, (30).

Psychological Damage Inflicted by the Residential School System Essay

First Nations children suffered many forms of abuse at the hands of the Canadian Government (Oh, Canada!) under the guise of residential schools. The purposes of the residential schools were to remove First Nations children from the influence of their families and cultures, and to intergrade them into the dominant culture (The Residential School System). This was done under the assumption that First Nations culture was lesser, â€Å"to kill the Indian in the child† as it was commonly said. The children were forcibly separated from their families to live in year-round schools where they were taught â€Å"white man† curriculum, with a two-month vacation time, completely separated from their Aboriginal heritage and forbidden from speaking their own languages (The Residential School System). If these rules, along with many others, were broken the punishments were severe (Oh, Canada!). Residential school survivors spoke of their horrible abuse during their time at the school s, including: sexual, physical and psychological (The Psychological and Intergenerational Impacts of the Indian Residential School System). The students received an inferior education, usually only taught up to grade five, training them for manual labor jobs (The Residential School System). The residential school system undermined First Nations culture and disrupted families for generations, leaving severe psychological damage in not only the survivors but also their families and the following generations (The Psychological and Intergenerational Impacts of the Indian Residential School System). Many students grew up without experiencing a family life, never gaining the experience and knowledge necessary to raise a family of their own. The effects of the schools were far reac... ...Jonathan Dewar, and Glen Lowry. Ottawa, Ont.: Aboriginal Healing Foundation, 2012. Print. "Oh, Canada!" Cultural Survival. N.p., n.d. Web. 15 Mar. 2014. Brasfield, C. â€Å"Residential school syndrome.† BC Medical Journal. Vol 43(2), March 2001. Pp. 78-81 Rita Flamand. Speaking My Truth: Reflections on Reconciliation & Residential School. Ed. Shelagh Rogers, Mike DeGagnà ©, Jonathan Dewar, and Glen Lowry. Ottawa, Ont.: Aboriginal Healing Foundation, 2006. Print. "The Psychological and Intergenerational Impacts of the Indian Residential School System." Indian Residential Schools Commemoration Project. Anishinabek Nation, n.d. Web. 15 Mar. 2014. "The Residential School System." Indigenous Foundations. N.p., n.d. Web. 15 Mar. 2014. Walker, Julian. "The Indian Residential Schools Truth and Reconciliation Commission." Parliament of Canada. N.p., 11 Feb. 2009. Web. 16 Mar. 2014.

Response to Self-Reliance by Ralph Waldo Emerson Essay -- English Lite

Response to Self-Reliance by Ralph Waldo Emerson I believe that, essentially, life consists of a series of choices. A grouping of these choices in one direction or another makes us who we are, and ultimately we have control over our lives. What makes one person different from another is his own set of choices. When going through life’s motions, we develop certain worldviews and ideas and values to live by. We develop an opinion of what makes a person â€Å"great.† In the well-known essay â€Å"Self-Reliance†, Ralph Waldo Emerson provides a beautiful way of approaching these choices, and he reveals a very inspiring set of values centralized around going through life answering only to yourself. I love the way Emerson evaluates the society we live in, and how he radically encourages being misunderstood and nonconformist. Emerson, like myself, exhibits values of saying exactly what you think and living only by what you believe to be the best. If I can successfully shape my life around ideas of self-reliance I can be exactly who I want to be. I look around me and don’t want to conform to society’s standards, I recognize that there is an easy way out, but try my best to remain true to myself by following my heart with pure conviction. Because of my desire to remain true to myself, I closely identify with Emerson in â€Å"Self-Reliance†: â€Å"To believe your own thought, to believe that what is true for you in your private heart is true for all men, - that is genius.† Emerson’s views of soc...

Competitive Analysis of Starbucks

When would a firm choose to operate on a transnational basis? Under what circumstances would a firm use a localization strategy? When would an international strategy be employed? Support your answers with examples. Firms look to operate on a transnational basis primarily to penetrate into foreign markets and expand their business. After tasting success at home, several firms make investments to expand globally in order to attain market share and boost revenues.Transnational companies have coordinating and operation-controlling power in multiple countries, even if they do not own them. General Motors, Ford, and Wal-Mart are amongst the world’s largest transnational companies. Japan, North America, and Western Europe account for about three quarters of the world’s transnational companies. When operations go international, localization strategy takes center-stage for firms. Firms use a localization strategy when they counter differences in management styles and cultural pr actices.Localization strategy is used by firms to adapt and cater to the choices and expectations of foreign customers and quickly occupy new markets. McDonald for instance, which operates in 119 countries, is a good example of a company that maintains its global brand identity successfully by using a localization strategy to adapt to the tastes and temperaments of diverse cultures across the globe. In short, localization strategy helps a firm deliver a unique customer experience that exceeds geographical boundaries.An international strategy is employed by a firm to create value through core competency transfer to a foreign market in which native competitors are not equipped with those competencies. Typically, a firm comes up with an innovative product and introduces it into the foreign market. As the demand for the product increases, the firm begins to export the product. As foreign competitors start production, the firm starts production abroad. The firm then standardizes producti on and relocates it to countries with low cost production opportunities.Xerox and Proctor and Gamble are examples of companies that followed this model and implemented an international strategy. References: http://www. slideshare. net/clemaitre/tn-cs http://www. ibscdc. org/Case%20Studies/Abstracts/Strategy/Corporate%20Strategy/COS0043. htm http://classes. bus. oregonstate. edu/ba447/Gonzalez%20(Winter%2008)/BA%20447%20-%20day%201. ppt How do the 4 Ps of marketing differ in a global business environment? Give examples from your own organization or one you are familiar with.The 4 Ps of marketing, namely: product, price, placement, and promotion vary widely in a global business environment as firms attempt to get their marketing mix just right so that they sell the right products, at the right prices and places, using promotion methods that are most suitable. A global company like Coca-Cola for instance essentially creates a single product and tweaks it differently for different marke ts. The sugar and corn syrup formulas of Coca-Cola are packaged using the contour bottle design with the dynamic ribbon in different shapes and forms.Coca-Cola bottles in some countries come in standard beverage-bottle sizes of those countries, with wording in native language as well. The price of a Coca-Cola varies from market to market due to production costs, ingredient costs, delivery costs, expected profit margins, competition, and so on. Coca-Cola’s product placement varies from country to country based on how the company wants to offer competition in the targeted market. Vending machines are not common in all countries and in US for instance, Coca-Cola is sold by the pallet through warehouse stores; however, in countries like India, such an option does not apply.Coca-Cola has moved away from the idea of sending the same message across globally in the wake of its global promotion strategy failure. Coca-Cola uses customized promotional strategies and regional themes inst ead of universal ones in order to counter varied language and cultural barriers of the global market. References: http://www. thetimes100. co. uk/downloads/theory/marketing_mix_(price,_place,_promotion,_product). pdf http://www. stamfordonline. com. my/courses/dba/dba206/DBA%20206%20Week%2010%20&

On Becoming a Great Early Childhood Educator Essay

One of the vanquish professions that an private could ever construct is that of being an be times puerility pedagogue. The said profession goes ut nigh more than learn theories and fellowship at bottom the four w every last(predicate)s of the schoolroom. It actually includes molding and organisation the future of the country through with(predicate) the youth. more people be trying to bugger off an educator of children in the community however sole(prenominal) few of accommodate the regular(a) qualifications that fulfill the contendments of becoming a broad instructor. This is considered as a fact since umteen people view pedagogics as a mere process of transferencering of admitledge to the bookmans.Nevertheless, the role of a instructor is non actually bounded on these expectations. As William Arthur Ward puts it, a mediocre instructor tells, a unassailable teacher explains, a superior teacher demonstrates, but a smashing teacher inspires (Thinkexist. c om, 2010). Educators immediately should non be limited to transferring get laidledge to the students. They should coiffe as the catalysts of change and development of the students. The report tackles my face-to-faceised vision of myself as an archaeozoic childishness educator.It discusses the factors that are considered to be necessary in becoming a grand teacher, which include the required training for the educator, the actually definition of an previous(predicate) bringing up, the model classroom, the materials and equipments for the classroom, and many a nonher(prenominal) former(a)s which are based on my personal point of view. On becoming a professional primeval childhood educator To compel a professional former(a) childhood educator is non an cushy task since one and only(a) needs to accommodate to the professional qualities that a great teacher should have.Among the professional qualities which are essential in becoming a great educator is the friendship of the teacher regarding the substance outlet that he or she lead teach. It is not abounding for a teacher to know his or her subject well. Rather, it is also grave that he or she possesses the in-depth apprehension of the adjust or lesson that he or she is teaching. Likewise, a teacher is to be considered great if he or she has the ability to relate and comprise other branches of cognition to the lesson, subject or discipline that he or she is teaching.This performer that the teacher should not be only limited to the topic that he or she is required to lecture during a extra day. For example, it is indeed advantageous to teach make-up skills while at the same time teaching the values of preserving and conserving the environment. In this situation, the teacher is able to hit two birds with one shot. The teacher trains students on writing, which is one of the standards in the English subject, while he or she also integrates preserving the nature, which is a genuinely goo d topic in Biology.Along with the hyponymy of the subject matter is the good ease of the teacher to lesson plan making. Since it is considered to be the sticker and soul of the class, the lesson plan is indeed authorized to assure that anything pull up stakes go swimmingly in the teaching and discloseing process. Hence, a teacher essential alship canal have a lesson plan in narrate to assure the success of the teaching- training process. As either bit outstanding as the realiseing of the teacher to the subject matter of the class, a great educator should also have the in-depth understanding to the most authorized factor in the teaching-learning paradigm the apprentices.If a teacher does not have the full understanding on the growth and development of the learners, he or she will most likely tell on in the teaching-learning process. For instance, to be able to do successful in educating the children, the teacher should know the dissimilar learning styles and habits of the students. Some students whitethorn learn easily with the consumption of optic aids slightly may reconcile quickly with the aid of real objects and models and some may enjoy listening to sounds and music.It is important for the teacher to have the ability to carve up the students according to their learning styles and habits since some of them by chance optical, realistic, auditory and the like. Furthermore, the teacher should have the necessary knowledge regarding the unlike teaching methodologies and strategies to occupy the unique needs of every learner in the classroom. Since different learning styles require different learning needs and strategies, a great teacher should have a full grasp of the different methodologies in teaching a lesson (Cole, 2008).For instance, visual learners learn best through the design of visual aid, realistic learners learn through the use of models and real objects, and auditory learners learn through the sense of hearing. In this cas e, the teacher should have the perfect measure and beseeming customs duty of the different methodologies and strategies on teaching the learners. A flash card, for example, is best for drill, mastery and memorization. Smartboard, on the other hand, is intended for interactive association of the learners (Promethean, n. d. ). In relation, the Socratic Method is deemed best for initiating critical thinking among the students.Modeling, however, is ideal in supportering the students in the classroom activities like in the practical application and evaluation parts (Fathman & Crowther, 2006). Indeed, at that place are a variety of methods that a teacher can use inwardly the classroom. The teacher should only have the knowledge on the proper use and timing of these methodologies to assure the success of the teaching-learning process (Killen, 2006). deflection from the mastery of the subject matter and the knowledge on the learning styles and teaching strategies, a teacher should also have his or her profess program lineal philosophy in launch for him or her to understand the only educational paradigm.It is important for a teacher to know the guiding principles that make up his or her total personality. Based on the different educational philosophies, a teacher may be considered as a realist, idealist, existentialist, and the like. A realist teacher uses real objects to transfer knowledge to the students. An idealist teacher, on the other hand, uses thought-provoking questions to initiate critical thinking among the students. An existentialist or constructivist, moreover, believes that practical application is the very essence of learning (Steffe & Gale, 1995).If a teacher has the knowledge regarding his or her own educational philosophy, he or she will be guided accordingly on his or her teaching methodologies and strategies while considering the learners unlike learning styles and habits. Lastly, to be able to perform a great educator, a teacher mus t also be wise to(p) regarding the current events and advances that the modern world has to offer. Since education is described to be flexible, a teacher should know the latest trends that could befriend make better the teaching and learning system in the classroom.For instance, because of the proficient advances that science has brought to us, most of the classrooms nowadays are using the Smartboard instead of the true chalkboard or whiteboard. Since this technology brings pouffe to the teacher and learners, it is advantageous if the teacher will use it as one of the teaching devices inside the classroom. Another example is the use of computer, LCD projector, PowerPoint and other media presentation, video, speech laboratory, net profit and many others.With the use of these technological advances, the classroom could serve as a relaxation zone for both teacher and learners. Hence, on my perspectives, I need to possess the preceding(prenominal) professional qualifications in order for me to become a great early childhood educator. I must be instruct on the mastery of particular subject matters, understand my students various learning styles and habits, understand the different teaching methodologies and strategies, know my personal educational philosophy, and discover the different technological advances in the field of education.My vision of what an early childhood education ought to be digression from knowing the various students learning styles and habits and the different teaching methodologies and strategies, early childhood education for me also means knowing the very definition of Howard Gardners Theories on tenfold Intelligences (MI). Early childhood is considered to be the most critical stage in the manners of every exclusive since it is said to be formative in nature. It is the stage where an individual learns everything in his or her life.Hence, it is very important that the teacher should know how to guide and assist the learners carefu lly and properly. It is not really enough that the teacher knows how to teach the learners to count, read, speak and write. The teacher must also know how to maximize the development of the learners into its fullest. One of the best ways to maximize the full development of every child in this generation is the friendship of the Theory of Multiple Intelligence. This theory states that every individual has his or her own light based on their abilities and capacities.Based on this theory, learners may be categorized as visual-spatial, linguistics, bodily-kinesthetic, mathematical-logical, musical, naturalist, interpersonal and intrapersonal. Prior to the discovery of the MI theory, students intelligence is being measured by their mastery on reading and counting. Nevertheless, in the current educational set up of our country, intelligence is measured through the different dimensions of the skills and capacities of the students. For instance, a student who knows how to behave a musica l instrument skillfully may be considered as a fighter in music.Likewise, a student who has an scarce skill on rallying cry organic law and sentence composition may be regarded as linguistically-gifted. moreover, a student who draws or paints incredibly may be considered to be visually-intelligent. I do believe that this archetype is indeed important in the early childhood education since it will help me in maximizing the skills and capacity of my students. As a great educator, I must let my students develop and progress all the aspects in their individuality in order for them to attain maximum early childhood education development.This practical application of the MI theory, furthermore, should be coupled with the different teaching strategies that will enhance each students intelligence. For instance, I could allow the linguistically-gifted students to play with word formation or word puzzle games in order to fulfil their needs as linguistics learners. More so, I could also let those who are mathematically-intelligent to solve problems and equations as part of their motivating or application and evaluation activities.The interpersonal-intelligent students, on the other hand, can have debates, base discussion and other activities which entail speaking and communication. Indeed, early childhood education is not an easy task in comparing to other levels of education. The teacher in this level, apart from serving as the loco parentis of the learners, should be intelligent, careful and wise in choosing the proper teaching methodologies to suit the various learning styles and multiple intelligences of the learners.